It Girl HQ began as a bold idea rooted in power, purpose, and personal elevation. It wasn’t just a business—it was a movement.

 

​

 

The founder—April Treshawn Nicholson—wanted to create a space where women from all walks of life could rise into their highest version: “That Girl.” The one who’s confident, financially independent, healed, connected, and never waiting on anyone to give her permission to shine.

​

But April didn’t want to stop at lip gloss or luxury—she wanted to build an empire that poured into women’s real lives.

 

​

 

To empower women worldwide by giving them the tools, community, and energy to live a life they don’t need a vacation from. Whether through beauty, business, branding, or soft life luxury—It Girl HQ helps women become the muse and the mogul.

​

 

It Girl HQ launched as an umbrella brand—anchored by:

    •    It Girl Gloss (luxury beauty),

    •    The Glow Up Tour (a global event series for young women),

    •    The Sunday Reset (a community wellness event), and

    •    The It Girl Headquarters Office (a content and empowerment space in Atlanta).

​

But April’s real goal? To create legacy.

A brand that reaches the girl in Thailand, the mom in Atlanta, and the teen in NYC who needs to know she’s worthy and powerful right now.

​

⸻

​

It Girl HQ isn’t just about aesthetics—it’s about transformation:

    •    Teaching girls how to start businesses,

    •    Encouraging healing through soft living,

    •    Connecting creators and CEOs in one aligned space,

    •    And building generational wealth and wellness.

 

“When you’re That Girl, you’re just That Girl.”

But this time, it’s about more than looks. It’s about walking in divine energy, owning your era, and becoming the woman you once dreamed of.